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About Us

Our Mission

Little Extra is an honest and transparent effort to bring the cleanest and purest scientifically-backed personal care products to you. Our products are made from 100% vegan and natural ingredients to nurture, nourish and replenish your skin and hair.

Our Vision

We want to support your skin and hair health with natural ingredients and sustainable principles that are safe and effective for you and mother earth. We aim to become a dependable brand for providing toxin-free personal care solutions that you can buy guilt-free.

Our Values

Honesty and Transparency

Little Extra was born of a need to make personal care products that represent our core values- honesty, transparency, and integrity.  We have been transparent from the start because we have nothing to hide. We believe in speaking the truth, and that’s why you will spot the full list of ingredients we use on all our product labels.

Safe and Natural

All our products are vegan and natural and have been formulated from plant-derived ingredients that are free from nasties, including sulfates and parabens. We prefer to be fragrance-free rather than synthetic fragrances laden with toxic chemicals. All Little Extra products are free from The Evil List™.

Our products are Certified Made Safe® by Safe Cosmetics Australia, Australian Certified Toxic-Free®, Dermatologically-tested, 100% Vegan, Fragrance-Free & Natural, and Packaged in a Recyclable bottle.

Care and Responsibility

We look at beauty. Differently, we see our world as a precious resource and not as something to be exploited. In this journey of caring for people and the environment, we don’t compromise care and responsibility for profits, taking full accountability for all our actions.


We identify high-performing plant-based ingredients and screen them for skin compatibility and bioactivity. With the help of the latest technologies, each ingredient’s full potential is unleashed to create formulas that transform you completely.

To cater to your specific beauty needs and problems, we go to great lengths to research the ingredients and formulas that have been scientifically proven effective and safe for use.

Environmentally Friendly

We are passionate about the environment and use biodegradable ingredients and recyclable packaging to maintain a healthy ecology and sustainability. We steer clear of toxic chemicals that harm the body and the environment when they go down the drain. We are a Plastic Positive brand that cares about mother earth, so for every bottle we sell, we recycle two plastic bottles from the environment.

Socially Responsible

We want to positively impact people’s lives everywhere and create change through kindness and joy. We want to be there for society and are doing our best to contribute to the welfare of the poor and underprivileged among us through voluntary charitable projects.


We ensure that our products are not only safe and effective but also Animal Test-Free at the same time. We are a Peta Certified Cruelty-free brand that loves animals and will never allow any of our products to be tested on them. We have extensively tested every Little Extra product on ourselves and hundreds of other volunteers under medical supervision before bringing them to life.

For any queries, please contact us here.

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