We said NO so you never have to ask.
100+ ingredients we continuously keep out of every product — guided by global safety guidelines and ongoing ingredient research.
Cruelty-Free
Vegan Formulas
Dermatologically Tested
SLS & Paraben Free
2022
Thoughtfully formulating products you can trust. Every. Single. Bottle.
We believe transparency should be the standard, not the exception. That's why we created The Evil List™ — a living list of ingredients we choose not to include in our formulations.
Thoughtful Ingredient Review
Every ingredient is carefully evaluated for safety, quality, and suitability before it becomes part of a product.
Guided by Global Standards
We are guided by globally recognised safety and regulatory guidelines to help inform our ingredient selection.
Continuously Updated
As scientific understanding evolves, we regularly review and update our ingredient standards.
Ingredients We Choose Not to Use.
A current summary of The Evil List™ — ingredients and ingredient categories intentionally excluded from our formulations.
Effective. Thoughtfully Chosen. Transparent Ingredients.
When something's NOT in a bottle, it makes room for ingredients that genuinely work.
Plant-Based Actives
Botanically derived and amino-acid-derived actives chosen for their effectiveness, safety, and long-term compatibility.
Phthalate-Free Fragrance
Carefully selected fragrances that provide a pleasant sensory experience while being gentle on your skin.
Approved Preservatives
Globally approved preservatives including phenoxyethanol used in safe and controlled levels.
Cruelty-Free Sourcing
Every ingredient is sourced with our commitment to responsible sourcing and cruelty-free practices.
A brand your skin can trust
Shop with confidence. Every. Single. Bottle.
Explore our range of thoughtfully formulated skincare and haircare products.
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