No secrets.
Just honest
ingredients.
We believe personal care should be transparent, thoughtfully formulated, and easy to trust. That’s why we openly share what goes into our products — and just as importantly, what doesn’t.
“We spent over a decade researching and sharing evidence-based remedies with millions of readers. Along the way, we learned that what goes into a product matters just as much as what it promises to do. That belief became the foundation of Little Extra. We set out to create products we would genuinely feel confident using ourselves, every day.”
— Nikhil & Ekta Manglik, Founders, Little Extra
The standards behind
every formula.
Trust is earned through transparency, thoughtful formulation, and a commitment to doing things the right way. These are the standards we hold ourselves to every day.
Complete Ingredient Transparency
We publish complete ingredient lists on every product because we believe you deserve to know exactly what you’re putting on your skin and hair.
Nature + Science
We combine carefully selected botanical ingredients with science-backed actives to create products that are both effective and enjoyable to use.
Thoughtfully Tested
Every product goes through evaluation, refinement, and testing before launch to help ensure a safe and positive user experience.
PETA Certified
Little Extra is proudly certified cruelty-free by PETA. We never test on animals and all our products are vegan.
Ingredient Standards
Our formulations are guided by strict ingredient standards, including our commitment to remain free from The Evil List™.
Research-Driven
Every formula begins with curiosity, learning, and careful evaluation. We believe thoughtful research leads to better products.
6 promises we’ll always
strive to keep.
These aren’t marketing slogans. They’re the principles that guide every decision we make.
Transparency, always
We believe trust starts with honesty. That’s why we publish complete ingredient lists and communicate clearly about what goes into our products.
Complete ingredient disclosureThoughtful formulation
We combine carefully selected botanical ingredients with science-backed actives to create products that are effective, practical, and enjoyable to use.
Nature + ScienceCruelty-free & vegan
We are proudly PETA-certified cruelty-free, and all Little Extra products are vegan.
PETA Certified Cruelty-Free & VeganSafety comes first
Every formula is researched, evaluated, refined, and dermatologically tested before launch.
Dermatologically testedFree from The Evil List™
We maintain ingredient standards that reflect our values, including our commitment to remain free from The Evil List™.
Ingredient standards we stand byAlways learning
Research has been part of our journey from the beginning. We continue to learn, improve, and evolve with new insights and better formulation practices.
Guided by researchWhat guides
our decisions
We don’t believe in comparing ourselves to other brands. We’d rather be transparent about the standards we choose to follow.
Complete Ingredient Transparency
We publish complete ingredient lists so you know exactly what goes into every product.
Nature + Science
We combine carefully selected botanical ingredients with science-backed actives.
Cruelty-Free & Vegan
Every Little Extra product is vegan and PETA-certified cruelty-free.
Dermatologically Tested
Our formulations are evaluated and tested before launch.
Free from The Evil List™
We maintain ingredient standards guided by our commitment to remain free from The Evil List™.
The Evil List™
After years of researching ingredients and formulations, we created a clear ingredient standard for Little Extra. The Evil List™ is our commitment to avoid ingredients that do not align with our philosophy of transparency, thoughtful formulation, and long-term product quality.
Explore The Evil List™“Years of researching remedies, ingredients, and formulations taught us that every ingredient matters. The Evil List™ was created as a simple promise to ourselves: if an ingredient doesn’t meet our standards, it doesn’t belong in a Little Extra product.”
The Evil List™ isn’t about following trends. It’s about staying true to the standards that guided us when we started Little Extra and continue to guide us today.
— Nikhil & Ekta Manglik
Founder & CEO and Co-founder, Little Extra
Trust, backed by
more than words.
Where appropriate, we seek independent testing, certifications, and validation to support our commitment to quality, safety, and transparency.
Australian Certified Toxic-Free® Standards
We uphold rigorous ingredient and safety standards, supported by independent certifications including Australian Certified Toxic-Free® and Made Safe® Australian Certified Non-Toxic™, available on selected products.
Dermatologically Tested
All Little Extra products are dermatologically tested for skin compatibility and everyday use.
PETA Certified Cruelty-Free
Little Extra is proudly certified cruelty-free by PETA, and all our products are vegan.
Free from The Evil List™
Our ingredient standards are guided by a commitment to avoid ingredients that do not align with our formulation philosophy.
Thoughtful choices,
wherever we can.
We believe caring for people also means being mindful of our impact on the world around us. While sustainability is a journey, we strive to make thoughtful choices wherever possible.
Responsible ingredient selection
Wherever possible, we choose biodegradable and responsibly sourced ingredients that align with our formulation standards.
Thoughtful packaging
We continue to use recyclable packaging wherever practical while balancing product safety, stability, and performance.
Continuous improvement
We’re always learning, evaluating, and looking for ways to make better choices for our products, our customers, and the future.
“We believe caring for people and caring for the planet aren’t separate ideas — they go hand in hand.”
Sustainability is a journey we take seriously. Every choice — from how we source ingredients to how we package our products — is made with an awareness of our broader responsibility.
We don’t claim to be perfect. But we’re committed to always doing better.
Ready to experience the
Little Extra difference?
Thoughtful formulation. Complete transparency. Products created with care. Experience the difference for yourself.