For us at Little Extra, your health, safety, and well-being are our top priorities, and that is why we are committed to giving you high-performance products that adhere to legal standards in India and beyond.
We want you to feel great about using our products and avoid harmful ingredients for the skin and hair. We give great priority to stringent assessment, carefully choosing the elements we put into our products.
That’s why we created The Evil List™ — a list of more than 1600 questionable or harmful chemicals we will never use in our products. The Evil List™ includes banned or restricted chemicals in the US and India, along with over 1200 chemicals banned or restricted in personal care products by the European Union, as well as additional chemicals that we have screened and found to be of concern during our own research.
We work hard to source every ingredient with a high standard of safety and quality in mind that conform to standards set by regulatory authorities. We strive to make our products without ingredients from The Evil List™, but trace levels may find their way due to the supply chain and manufacturing process.
Here is a quick pint-sized version of The Evil List™ for your convenience:
The Evil List™
Aluminium chlorhydrate and aluminium zirconium
Animal Derived Ingredients
Butylatedhydroxy Anisole and butylated hydroxytoluene
Coal tar hair dyes and other coal tar ingredients
Ethylenediaminetetraacetic acid (EDTA)
Methylisothiazolinone and methylchloroisothiazolinone
Parabens (methyl-, isobutyl-, propyl- and others)
Phthalates (DBP, DEHP, DEP and others)
Polyethylene glycol (PEG compounds)
Retinyl palmitate (Vitamin A Palmitate)
Sodium Lauryl Sulfate and Sodium Laureth Sulfate (SLS and SLES)
Synthetic flavor or fragrance
Triclosan and Triclocarban