For us at Little Extra, your health, safety, and well-being are our top priorities, and that is why we are committed to giving you high-performance products that adhere to legal standards in India and beyond.
We want you to feel great about using our products and avoid harmful ingredients for the skin and hair. We prioritize stringent assessment, carefully choosing the elements we put into our products.
That’s why we created The Evil List™ — a list of more than 1200 questionable or harmful chemicals we will never use in our products. The Evil List™ includes several banned or restricted chemicals in the US and India and additional chemicals that we have screened and found to be of concern during our research.
We work hard to source every ingredient with a high standard of safety and quality in mind that conforms to standards set by regulatory authorities. We strive to make our products without ingredients from The Evil List™, but trace levels may find their way due to the supply chain and manufacturing process.
Here is a quick pint-sized version of The Evil List™ for your convenience:
The Evil List™
Sulfates (SLS, SLES)
Parabens
Mineral Oil
Animal-origin ingredients
Hydroquinone
DYE
Phthalates
Formaldehydes
Formaldehyde-releasing agents
Retinyl Palmitate
Coal Tar
Triclosan
Triclocarban
Acrylates – Ethyl acrylate, ethyl methacrylate, methyl methacrylate, butyl methacrylate, hydroxypropyl methacrylate, tetrahydrofurfuryl methacrylate, trimethylolpropane trimethacrylate
Aluminum Salts
Animal Oils/Musks/Fats
Benzophenone + Related Compounds
Butoxyethanol
Carbon Black
Lead/Lead Acetate
Methyl Cellosolve + Methoxyethanol
Methylchloroisothiazolinone & Methylisothiazolinone
Mercury + Mercury Compounds (Thimerisol)
Resorcinol
Talc
Toluene
Butylated hydroxyanisole (BHA)
Butylated hydroxytoluene (BHT) that is 0.1% or more of the total formula
Ethanolamines DEA/TEA/MEA/ETA
Parrafin
Polyacrylamide & Acrylamide
Styrene – Bromostyrene, Deastyrene/acrylates/dvbcopolymer, sodium styrene/divinylbenzene, styrene oxide, styrene