Last Updated: 29 July 2026
ConsumerStory Private Limited ("Little Extra", "we", "our" or "us") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, store and protect information when you visit https://littleextralove.com, browse our blogs, purchase our products, communicate with us or otherwise interact with our services. Although our primary customers are located in India, our website and educational blog content are accessible worldwide, and visitors from any country may browse our website.
Information We Collect
We collect personal information that you voluntarily provide when you create an account, place an order, subscribe to our newsletter, contact customer support, participate in promotions, submit reviews or otherwise interact with our website. Depending upon your interaction with us, this information may include your name, email address, mobile number, billing and shipping addresses, order details and communications with our support team.
When you visit our website or blog, we automatically collect certain technical information including your IP address, browser type, device information, operating system, language settings, approximate location derived from your IP address, pages visited, products viewed, referring websites, search terms, cookies and similar technologies. This information helps us operate, secure and improve our website.
How We Use Your Information
We use your information to process and fulfil orders, process payments, arrange shipping, provide invoices, communicate regarding your purchases, respond to customer enquiries, prevent fraud, improve our website, personalise your shopping experience, analyse website performance, send transactional emails and WhatsApp notifications, provide marketing communications where permitted by law, and comply with applicable legal obligations.
Cookies and Analytics
Our website uses cookies and similar technologies to provide essential website functionality, remember your preferences, understand how visitors use our website and improve our services. We may use Shopify Analytics, Google Analytics 4, Google Tag Manager, Google Ads, Meta Pixel, Meta Conversions API, Microsoft Advertising and, in the future, Microsoft Clarity or similar analytics technologies. These services may collect information about your interaction with our website in accordance with their own privacy policies.
Marketing Communications
We may send order confirmations, shipping notifications, delivery updates, customer service communications, promotional emails, product launches, offers, newsletters, abandoned cart reminders and WhatsApp notifications. You may unsubscribe from marketing communications at any time using the unsubscribe link in our emails or by contacting us. Transactional communications relating to your orders may still be sent.
Sharing Your Information
We may share personal information with trusted service providers who help us operate our business, including Shopify, payment gateways such as PayU and Razorpay, courier and logistics partners including Shiprocket, Delhivery, Blue Dart and XpressBees, analytics providers, advertising partners, cloud hosting providers, customer support providers and other technology vendors. We do not sell your personal information.
International Transfers
Because some of our technology providers operate internationally, your personal information may be transferred to and processed in countries outside India. Where required by law, we implement reasonable safeguards to protect such transfers.
Security
We implement reasonable administrative, technical and organisational safeguards designed to protect personal information against unauthorised access, disclosure, alteration or destruction. However, no method of transmission over the internet or electronic storage can be guaranteed to be completely secure.
Retention
We retain personal information only for as long as necessary to fulfil the purposes described in this Privacy Policy, comply with legal obligations, resolve disputes and enforce our agreements. When information is no longer required, we securely delete, anonymise or archive it as appropriate.
Your Rights
Subject to applicable law, including India's Digital Personal Data Protection Act, 2023, you may request access to, correction of or deletion of your personal information, withdraw consent where applicable, object to certain processing activities and opt out of marketing communications. Visitors from the European Economic Area, the United Kingdom, Switzerland and certain other jurisdictions may have additional privacy rights under applicable local laws.
Children's Privacy
Our website is intended for a general audience and we do not knowingly collect personal information from children where prohibited by applicable law.
Changes to this Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements or technology. The updated version will be published on this page with a revised "Last Updated" date.
Contact Us
If you have any questions, requests or complaints relating to this Privacy Policy or our handling of personal information, please contact us at care@littleextralove.com.
ConsumerStory Private Limited
B-1/35, Vineet Khand, Gomti Nagar
Lucknow – 226010, Uttar Pradesh
India
