Nikhil and Ekta Manglik are the founders of Little Extra. They decided to start Little Extra after a stint of running a successful digital publishing business for more than 15 years.
In 2017, Top10homeremedies was one of their most visited health and beauty web portals and had a viewership of more than 5 million people. People were enjoying the simple yet effective skin and hair care tips and home remedies on the Top10homeremedies website, and soon they received an overwhelming number of requests from their audience to launch their own line of personal care products, natural and plant-based.
They knew that the natural care product space was already full of competitors and were skeptical about starting another. But the incident that made them re-think their decision was when Nikhil bought a natural hair care product online that caused dandruff and itchiness to him.
He tried a few other natural brands and faced the same problem. This made him realize that ‘natural’ didn’t mean they were free of harmful chemicals. They still contained nasties like parabens, sulfates, and many more that were harmful to the skin and hair of people.
He then asked Ekta to join hands, and finally, Little Extra came into existence in 2022. It was something new for them as they were inexperienced in product manufacturing and were content with their small and adventurous setup. It was adventurous because they would try the remedies on themselves and the team first.
The early days were hilarious as they were a crazy set of people working together. One unforgettable incident was when Nikhil used a banana mask that did wonders for his hair but was a wife-repellent!
After researching for almost 2.5 years, they finally launched Little Extra in Oct 2022. When they launched Little Extra, they used their own green and evidence-based home remedies to formulate products. Having studied so many natural remedies before sharing them with their users, they soon realized they had a lot to offer!
Coming up with formulas from natural compounds and extracts that had a long shelf life and were cost-effective at the same time was a massive challenge for them, so they decided to start small and focus more on hair care products, to begin with.
While working on top10homeremedies, they studied in great depth about nasties like sulfates, parabens, silicones, petrochemicals, synthetic fragrances, and so on. These harmful chemicals impact not only those using them but the environment and the planet as a whole. This is why they pledged to keep the brand free from The Evil List™.
These reasons were enough to make Nikhil and Ekta shun products containing them, but that decision left them perturbed as there were only a handful of natural yet affordable options available in the market.
Little Extra products are formulated with powerful plant-based ingredients that are toxin-free and kind to the environment. Its founders went through great pains to find safe ingredients for its formulas.
We are a Peta-certified cruelty-free brand that is forever against animal testing. We have tried every product on ourselves and hundreds of other volunteers under medical supervision. With safety, honesty, and transparency being our company’s core values, we want Little Extra to care a little extra for you and Mother Earth.
Because a little extra makes a lot of difference.